Email Marketing Tools

Sending commercial emails to a list of contacts who have given their express permission to receive email messages from you is referred to as email marketing. Like a newsletter, you may use email marketing to enlighten your contacts, increase sales, and establish a community around your business. Modern email marketing has shifted away from mass mailings that are one-size-fits-all in favor of consent, segmentation, and personalization. This may appear to be time-consuming, but marketing automation takes care of the heavy labor.

SendInBlue

SendinBlue is a business-focused SMS and email marketing platform. They are one of Europe’s most rapidly developing email marketing platforms.

It’s a simple platform with great capabilities for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.Beginner-friendly marketing automation capabilities are included in SendinBlue, allowing you to send transactional emails, set workflows for automatic follow-up emails, and segment users. It may also use AI algorithms to determine the optimal time to send bulk emails, ensuring the best email deliverability.

SendinBlue provides an email marketing package with unlimited contacts that is entirely free. Their free subscription allows you to send up to 300 emails every day, but they will brand all of your emails.For Lite, their paid plans start at $25 per month. You can also add SMS to your account, however the cost will vary depending on how much you send.

You can also use SendinBlue’s SMTP bulk email marketing service to send automated or transactional emails from your WordPress site. You don’t need this for email marketing campaigns, but if you have a large website and want automatic real-time content-based emails, it’s a good feature to have.

 They just upgraded their premium plan to incorporate more advanced tools such as a landing page builder, live chat, sales CRM, and Facebook ad integration. As a result, users now get greater value for their money.

The CRM and all of HubSpot’s free marketing, sales, service, and operations capabilities are included in Hubspot Email Marketing’s free plan. You can send 2,000 emails and store an infinite number of subscribers with the free version. You can customize signup and popup forms, create landing pages, manage and track your online marketing, and so much more. It comes with everything you’ll need to get started.

HubSpot

In the CRM and email marketing area, HubSpot is one of the most well-known softwares. Their email marketing service is free to use and includes a number of strong automation capabilities that can help you build your company. You may design a completely bespoke newsletter using their simple drag-and-drop email builder and a variety of templates, which fit your brand’s personality and colors. You may customise your emails for each subscriber depending on things like device kind, country, list membership, or any other specific information you might have on the particular subscriber thanks to the integrated integration with HubSpot CRM.

Send time optimization, high email deliverability, A/B testing, extensive performance statistics, marketing automation, drip programs, and more are all included in HubSpot. HubSpot’s all-in-one marketing platform includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more, which is one of the key reasons why small, medium, and corporate customers select HubSpot. 

Moosend

For small enterprises, Moosend is a cost-effective email marketing service. It includes a variety of marketing automation tools, as well as email list building tools, landing pages, and more.

By picking from their dozens of pre-made email templates or developing a fully bespoke template, you can rapidly build an email newsletter and personalize the email style to match your brand in minutes. The wonderful thing about Moosend is that all of their plans, even the free one, include marketing automation tools. You may create a personalized subscriber experience for your email subscribers using their automated workflow designer. Moosend provides complete email analytics, including email opens, clicks, bounces, product views, transactions, custom event tracking, and even forecasted demographic data. A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product suggestions, popup forms, floating bars, newsletter signup subscription forms, and other conversion optimization features are included in all plans.

Moosend offers a free plan with up to 1,000 email subscribers and an infinite quantity of emails for an indefinite period of time (no credit card required). After that, their Pro package, which includes a landing page builder, transactional emails for eCommerce websites, team management, and more, starts at $8 per month.